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A fashion, beauty and perfume house founded in 1925 by Marcel Rochas, this eponymous label is the brains behind several break trough’s in the evolution of fashion. The first to design the 2/3 length coats and a function addition of pockets on skirts, the company reinvented itself with Marco Zanini as the new creative director in 2008, who launched the new and improved womenswear collection for fall/winter.